Betty Buzz

Re-brand

Reimagining Betty Buzz as the edgy life of the party, I transformed the brand with bold visuals, and rebellious charm, making it the must-have mixer for trendsetting party-goers seeking a vibrant, energetic twist to their gatherings.  

For my reimagining of the Betty Buzz brand, I wanted to pivot away from the vintage airplane imagery that the original brand used, focusing instead on the personality and spirit of what I thought Betty Buzz could be.

This rebrand centers on Betty as the energetic, edgy character who embodies the essence of a party. Since Betty Buzz is intended to be a mixer for alcoholic drinks, I envisioned Betty as the cool, rebellious girl who brings energy wherever she goes. 

To visualize this concept, I created a representation of Betty that's both striking and playful. I used bold imagery such as black lipstick, playful tongue gestures, and a glittering diamond "B" embedded in her smile. 

This striking look would make the product stand out on shelves and attract customers who are looking for a fun and lively addition to their drinks. The idea is to make Betty Buzz a key ingredient for party-goers, giving them a product that not only tastes great but also adds a touch of boldness to their gatherings. 

To add depth and innovation, I used Adobe's newly updated 3D tool to create unique visuals. This allowed me to experiment with a 3D nutrition label that would add a new dimension to the packaging, offering a modern and interactive twist. The use of 3D also extended to deconstructing the greenery of the fruit in the branding, giving the packaging a fresh and dynamic feel. By reimagining Betty Buzz in this way, I aimed to attract a younger, trendier demographic.

The new design embraces a rebellious yet fun aesthetic, with vibrant imagery and innovative use of technology. This rebrand strategy positions Betty Buzz as a dynamic and captivating choice for those looking to add a spark to their drinks and their parties.

Here are some initial rough sketches and concept explorations for the redesigned Betty Buzz beverage label.